The paper dwells on how to build monitoring systems for industrial moving objects on the basis of the multi-agent approach and image recognition techniques. The problem of monitoring for diverse business applications is considered. Basic ontological models of the monitoring participants were built, an algorithm to evaluate the object states and generate proper controls was suggested. Five key processes realizing monitoring were distinguished. The architecture for corresponding program agents was suggested together with schematics of their interaction to implement the monitoring processes in the Internet environment.