Research on the Integration of Ideological and Political Elements in the Teaching of Professional Courses—Taking the Course of “Automobile Consumption Psychology” as an Example

It is of great significance to carry out the research on the integration of ideological and political elements into the teaching of professional courses in order to promote the reform and construction of the teaching system of ideological and political education in colleges and universities, and to strengthen the affinity and pertinence of ideological and political education. This paper takes the professional course of “Automobile Consumption Psychology” as an example combined with the characteristics of the course and the teaching content and launches the research on the integration of ideological and political elements in the teaching of professional courses. Through further improving the teaching design, optimizing the teaching content, innovating the teaching methods, it puts forward the implementation path and methods from different aspects, so as to achieve the dual educational goals of knowledge imparting and value leading.