All Title Author
Keywords Abstract

Publish in OALib Journal
ISSN: 2333-9721
APC: Only $99

ViewsDownloads

Probit Model Analysis of Tourists’ Revisit Intention to Nepal

DOI: 10.4236/oalib.1107210, PP. 1-14

Subject Areas: Consumer Behavior, Tourism Economy

Keywords: Probit Model, Exploratory Factor Analysis, Varimax Rotation, Budget Traveller, Revisit Intention, Nepal

Full-Text   Cite this paper   Add to My Lib

Abstract

This study discusses on the identification of the tourists’ destination satisfaction attributes and the influence of these factors on their revisit intention to Nepal. This study used the survey methodology for data collection and involved the distribution of self-administered questionnaires to a sample of tourists. An exploratory factor analysis, with principal component analysis and varimax rotation, was used to extract significant factors related to satisfaction with destination features. Using maximum likelihood method, a probit model was analyzed to test the impact of tourists’ satisfaction with their revisit intention. The probit model predicts 93.5% of the cases correctly. The tourists were considered to be budget travellers as 92% of them spent less than $40 per person per day during their visit. The result also shows that satisfaction with destination characteristics such as historic and religious places, experiencing different lifestyle, trekking & mountaineering, adventure sports, and tourist guide service, are realized to significantly influence the probability of revisit intention of budget travellers to Nepal.

Cite this paper

Shrestha, N. (2021). Probit Model Analysis of Tourists’ Revisit Intention to Nepal. Open Access Library Journal, 8, e7210. doi: http://dx.doi.org/10.4236/oalib.1107210.

References

[1]  Terry, V.L. (2006) Tourism Management: New Research. Nova Science Publishers, New York.
[2]  Kevin, H. and Irena, A. (2007) Backpacker Tourism: Concepts and Profiles (Tourism and Cultural Change). Channel View Publications, Clevedon.
[3]  MoCTCA (2019) Nepal Tourism Statistics 2018. Ministry of Culture, Tourism & Civil Aviation, Government of Nepal.
[4]  MoCTCA (2020) Nepal Tourism Statistics 2019. Ministry of Culture, Tourism & Civil Aviation, Government of Nepal.
[5]  Richards, G. and Wilson, J. (2004) The Global Nomad: Backpacker Travel in Theory and Practice. Channel View Publications, Clevedon. https://doi.org/10.21832/9781873150788
[6]  Maoz, S. (2007) Backpackers’ Motivations the Role of Culture and Nationality. Annals of Tourism Research, 34, 122-140. https://doi.org/10.1016/j.annals.2006.07.008
[7]  NTB (2020) Tourist Arrival Summary 2020. Nepal Tourism Board: Government of Nepal.
[8]  Lehto, X.Y., O’Leary, J.T. and Morrison, A.M. (2004) The Effects of Prior Experience on Vacation Behavior. Annals of Tourism Research, 31, 801-818. https://doi.org/10.1016/j.annals.2004.02.006
[9]  Julaimi, A.R. and Salim, A.T. (2016) International Tourists Revisit Intention: A Case of the United Arab Emirates. Journal of Tourism, Hospitality & Culinary Arts, 8, 35-42.
[10]  Bake, D.A. and Crompton, J.L. (2000) Quality, Satisfaction and Behavioral Intentions. Annals of Tourism Research, 27, 785-804. https://doi.org/10.1016/S0160-7383(99)00108-5
[11]  Khan, M.J., Chelliah, S. and Ahmed, S. (2017) Factors Influencing Destination Image and Visit Intention among Young Women Travellers: Role of Travel Motivation, Perceived Risks, and Travel Constrains. Asia Pacific Journal of Tourism Research, 22, 1139-1155. https://doi.org/10.1080/10941665.2017.1374985
[12]  Sonmez, S.F. and Graefe, A.R. (1998) Determining Future Travel Behavior from Past Travel Experience and Perception of Risk and Safety. Journal of Travel Research, 37, 171-177. https://doi.org/10.1177/004728759803700209
[13]  Pritchard, M. and Howard, D.R. (1997) The Loyal Traveler: Examining a Typology of Service Patronage. Journal of Travel Research, 35, 2-10. https://doi.org/10.1177/004728759703500401
[14]  Juaneda, C. (1996) Estimating the Probability of Return Visits Using a Survey of Tourist Expenditure in the Balearic Islands. Tourism Economics, 2, 339-352. https://doi.org/10.1177/135481669600200404
[15]  Bigne, J.E., Sanchez, I. and Andreu, L. (2009) The Role of Variety Seeking in Short and Long Run Revisit Intentions in Holiday Destinations. International Journal of Culture, Tourism and Hospitality Research, 3, 103-115. https://doi.org/10.1108/17506180910962113
[16]  Um, S., Chon, K. and Ro, Y. (2006) Antecedents of Revisit Intention. Annals of Tourism Research, 33, 1141-1158. https://doi.org/10.1016/j.annals.2006.06.003
[17]  Kozak, M. (2001) Repeaters’ Behavior at Two Distinct Destinations. Annals of Tourism Research, 28, 784-807. https://doi.org/10.1016/S0160-7383(00)00078-5
[18]  Loi, L.T.I., So, A.S.I., Lo, I.S. and Fong, L.H.N. (2017) Does the Quality of Tourist Shuttles Influence Revisit Intention through Destination Image and Satisfaction? The Case of Macao. Journal of Hospitality & Tourism Management, 32, 115-123. https://doi.org/10.1016/j.jhtm.2017.06.002
[19]  Seetanah, B., Teeroovengadum, V. and Nunkoo, R. (2020) Destination Satisfaction and Revisit Intention of Tourists: Does the Quality of Airport Services Matter? Journal of Hospitality & Tourism Research, 44, 134-148. https://doi.org/10.1177/1096348018798446
[20]  Pradhanang, B.S. (2000) Tourists’ Consumption Pattern and Its Economic Impact in Nepal. Adroit Publisher, Delhi.
[21]  Shrestha, P.H. (2000) Tourism in Nepal: Marketing Challenges. Nirala, Delhi.
[22]  Hampton, M. (2010) Backpacker Tourism Can Be Beneficial for Poor Countries. The Guardian. https://www.theguardian.com/commentisfree/2010/sep/24/backpack
[23]  Scheyvens, R. and Russell, M. (2012) Tourism and Poverty Alleviation in Fiji: Comparing the Impacts of Small and Large Scale Tourism Enterprises. Journal of Sustainable Tourism, 20, 417-436. https://doi.org/10.1080/09669582.2011.629049
[24]  Pearce, D.G. (2008) Beyond Tiers: A Network Approach to Tourism Distribution. Tourism Analysis, 13, 517-530. https://doi.org/10.3727/108354208788160496
[25]  MoITFE (2019) Major Tourist Destinations (Gandaki Province), Provincial Government: Ministry of Industry, Tourism, Forest and Environment, Nepal.
[26]  Bam, N. and Kunwar, A. (2020) Tourist Satisfaction: Relationship Analysis among Its Antecedents and Revisit Intention. Advances in Hospitality and Tourism Research, 8, 30-47. https://doi.org/10.30519/ahtr.519994
[27]  Kimberly, K.L. (2005) Encyclopedia of Social Measurement, Vol. 2. Elsevier, Amsterdam.
[28]  Lavrakas, P.J. (2008) Encyclopedia of Survey Research Methods, Vol. 2. Sage Publications, London. https://doi.org/10.4135/9781412963947
[29]  Shrestha, N. (2021) Factor Analysis as a Tool for Survey Analysis. American Journal of Applied Mathematics and Statistics, 9, 4-11. https://doi.org/10.12691/ajams-9-1-2
[30]  Uzunoz, M. and Akcay, Y. (2012) A Case Study of Probit Model Analysis of Factors Affecting Consumption of Packed and Unpacked Milk in Turkey. Economics Research International, 2012, 324-331. https://doi.org/10.1155/2012/732583
[31]  Cattel, R.B. (1979) Factor Analysis. Greenwood Press, Westport.
[32]  Kaiser, H.F. (1958) The Varimax Criterion for Analytic Rotation in Factor Analysis. Psychometrika, 23, 187-200. https://doi.org/10.1007/BF02289233
[33]  Alabi, O.O., Lawal, A.F., Coker, A.A. and Awoyinka, Y.A. (2014) Probit Model Analysis of Smallholder’s Farmer’s Decision to Use Agrochemical Inputs in Gwagwalada and Kuje Area Councils of Federal Capital Territory, Abuja, Nigeria. International Journal of Food and Agricultural Economics, 2, 1-9.
[34]  Liao, F.T. (1994) Interpreting Probability Models: Logit, Probit and Other Generalized Linear Models, 101, Quantitative Applications in the Social Sciences. Sage Publications, London.
[35]  Albert, J.H. and Chib, S. (1993) Bayesian Analysis of Binary and Polychotomous Response Data. Journal of the American Statistical Association, 88, 669-679. https://doi.org/10.1080/01621459.1993.10476321
[36]  Aldrich, J.H. and Nelson, F.D. (1984) Linearity Probability, Logit and Probit Models. Sage Publications, London. https://doi.org/10.4135/9781412984744
[37]  Greene, W.H. (1993) Econometric Analysis. 2nd Edition, Macmillan, New York.
[38]  Shrestha, N. (2020) Detecting Multicollinearity in Regression Analysis. American Journal of Applied Mathematics and Statistics, 8, 39-42. https://doi.org/10.12691/ajams-8-2-1
[39]  Ho, R. (2006) Handbook of Univariate and Multivariate Data Analysis and Interpretation with SPSS. Chapman & Hall, Boca Raton. https://doi.org/10.1201/9781420011111
[40]  Hair, J.F., Anderson, R.E., Tatham, R.L. and Black, W.C. (1998) Multivariate Data Analysis. 5th Edition, Prentice Hall, Upper Saddle River.
[41]  Fornell, C. and Larcker, D.F. (1981) Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18, 39-50. https://doi.org/10.1177/002224378101800104
[42]  Borooah, V.K. (2002) Logit and Probit: Ordered and Multinomial Models. Series Quantitative Applications in the Social Science, Vol. 138. Sage Publications, London. https://doi.org/10.4135/9781412984829
[43]  Long, J.S. (1997) Regression Models for Categorical and Limited Dependent Variables. Sage Publications, London.
[44]  Mok, C., Armstrong, R.W. and Go, F.M. (1995) Taiwanese Travellers’ Perception of Leisure Destination Attributes. Australian Journal of Hospitality Management, 2, 17-22.

Full-Text


comments powered by Disqus

Contact Us

service@oalib.com

QQ:3279437679

微信:OALib Journal