%0 Journal Article %T "¨¦ melhor pra voc¨º!": normatiza£¿£¿o social da infancia e da fam¨ªlia no Brasil %A Silva J¨²nior %A Nelson Gomes de Sant'Ana e %A Andrade %A £¿ngela Nobre de %J Revista do Departamento de Psicologia. UFF %D 2007 %I Scientific Electronic Library Online %R 10.1590/S0104-80232007000200012 %X this report analyzes specialist speeches/practices which have acted as mechanisms for brazilian children/families since the end of the 19 century. a genealogic approach was used to carry out a study on the contents published in the brazilian mental hygiene archives. it also aims at enhancing the experts of the knowledge which make unnatural practices/opinions considered as universal truths. this analysis has identified political, ideological and moral bases supporting contemporaneous speeches/practices disguised as neutrality, which are often increased by "assistentialism" and/or militancy. it shows the need for revaluation of political and social consequences in the graduation and in the psychology practice. %K childhood %K family %K norm %K genealogy %K specialties. %U http://www.scielo.br/scielo.php?script=sci_abstract&pid=S0104-80232007000200012&lng=en&nrm=iso&tlng=en