%0 Journal Article %T Factores considerados al seleccionar una universidad: caso Ciudad Ju¨¢rez %A Garc¨ªa Alcaraz %A Jorge Luis %A Moreno Morales %A Carmina Sara %J Revista mexicana de investigaci¨®n educativa %D 2012 %I Consejo Mexicano de Investigaci¨®n Educativa, A.C. %X the selection of an undergraduate institution may be one of the most important decisions in an individual's life. an abundance of literature recommends a series of aspects to take into consideration, but few quantitative studies look at the factors students analyze when choosing a university. in view of this fact, the current article presents the results of an empirical study carried out in ciudad ju¨¢rez, chihuahua, where 300 undergraduate students were surveyed in relation to the attributes they took into account when deciding on a university. factor analysis revealed that the students considered the economic situation, institutional and academic quality, and the school's infrastructure and administration. %K higher education %K students %K choice of university %K social factors %K academic factors %K mexico. %U http://www.scielo.org.mx/scielo.php?script=sci_abstract&pid=S1405-66662012000100012&lng=en&nrm=iso&tlng=en