%0 Journal Article
%T Autorreporte de exposici¨®n a publicidad y promoci¨®n de tabaco en una cohorte de fumadores mexicanos
%A P¨¦rez-Hern¨¢ndez
%A Rosaura
%A Thrasher
%A James F
%A Rodr¨ªguez-Bola£¿os
%A Rosibel
%A Barrientos-Guti¨¦rrez
%A Inti
%A Ib¨¢£¿ez-Hern¨¢ndez
%A Norma A
%J Salud P¨²blica de M¨¦xico
%D 2012
%I Instituto Nacional de Salud P¨²blica
%R 10.1590/S0036-36342012000300002
%X objective: to determine in a population-based sample of smokers the level exposure to tobacco industry marketing through different channels before and after their restriction through the general tobacco control law of 2008. materials and methods: data were analyzed from a cohort of adult smokers from four mexican cities who were surveyed in 2007 and 2008. gee models were estimated for each indicator of advertising and promotion exposure. results: increases were found in report of receiving free samples of tobacco (3.7-8.1%), branded clothing (3.6-6.4%), noticing tobacco industry sponsored events (1.9-4.7%) and noticing ads in bars (21.4-28%). noticing outdoor advertising decreased over this time (54.7 a 47.2%). conclusions: our findings confirm tobacco industry shifting of marketing efforts when advertising and promotion bans are not comprehensive. there is a need to monitor compliance with marketing bans while working to make them comprehensive.
%K tobacco
%K advertising and promotion of tobacco products
%K public policy
%K mexico.
%U http://www.scielosp.org/scielo.php?script=sci_abstract&pid=S0036-36342012000300002&lng=en&nrm=iso&tlng=en