%0 Journal Article %T Pol¨ªticas de etiquetado en los paquetes de cigarrillos: situaci¨®n actual en Am¨¦rica Latina y el Caribe %A Sebri¨¦ %A Ernesto M %J Salud P¨²blica de M¨¦xico %D 2012 %I Instituto Nacional de Salud P¨²blica %R 10.1590/S0036-36342012000300012 %X in 2002, brazil became the first country in the region to implement pictorial health warning labels on cigarette packages. since the adoption of the fctc/who in 2005, nine more countries adopted pictorial labels and six passed legislation that is pending of implementation. the message content and the picture style vary across countries. seventeen countries have banned brand descriptors and nine require a qualitative label with information on constituents and emissions. since 2005, important progress has been achieved in the region. however, countries that have ratified the fctc have not yet implemented all the recommendations of article 11 guidelines. %K health communication %K health legislation %K public policy %K tobacco labeling %K tobacco packing. %U http://www.scielosp.org/scielo.php?script=sci_abstract&pid=S0036-36342012000300012&lng=en&nrm=iso&tlng=en