%0 Journal Article %T Educar al universitario de "ahorita". Los desaf¨ªos de la formaci¨®n ¨¦tica de los universitarios mexicanos en la cultura individualista posmoderna %A L¨®pez Calva %A Juan Mart¨ªn %J Sin¨¦ctica %D 2011 %I Instituto Tecnol¨®gico y de Estudios Superiores de Occidente %X this article looks into the results of a national survey carried out by the magazine nexos. we analyze the main traits of "today's university students "which respond to the individualism of the postmodern culture. these university students only pursue their individual and family welfare. in our closing statements we present some approaches to educate our modern students, these include: work with history, culture within unions, and student self-awareness to construct a critical ethical approach, among others. %K professional education %K complex humanist ethic %K rebinding actions %K liberal %K education to allow freedom. %U http://www.scielo.org.mx/scielo.php?script=sci_abstract&pid=S1665-109X2011000200001&lng=en&nrm=iso&tlng=en