%0 Journal Article %T WEB 2.0 y su camino hacia la empresa 2.0 %A Ramos %A Alicia %A Rom¨¢n %A Antonio %J Universidad, Ciencia y Tecnolog¨ªa %D 2009 %I Scientific Electronic Library Online %X web 2.0 technologies, have made widely available to civil society, as tools for social content, but, the process of adoption from a business point of view has been slow, which can be evidenced by statistical analysis conducted by specialists in area, all this shows that there are factors that have hampered its development in this field. this article presents an approach to the possible factors that from a technological point of view may have impeded progress in the transition from web 2.0 technologies into the company and its future trend, based on an analysis of the underlying principles of technology web 2.0 and its contrast with the traditional structure of the company, approached from the viewpoint of industrial property and copyright, data security, user interface, compatibility with traditional applications of the business environment and loss of control by the organization. %K 2.0 enterprise %K collaborative enterprise %K social software %K open apis %K wikis %K collective labelling %K ajax. %U http://www.scielo.org.ve/scielo.php?script=sci_abstract&pid=S1316-48212009000200013&lng=en&nrm=iso&tlng=en