%0 Journal Article %T Popkult¨²ra de om %A Juraj Mal¨ª ek %J Journal of Pedagogy / Pedagogicky casopis %@ 1338-2144 %D 2011 %I %R 10.2478/v10159-011-0004-2 %X The article is devoted to an examination of the ways in which particular pop culture artifacts (works of popular culture) can be used in the educational process, in accordance with the particularities that reflect the external differentiation of groups educated in certain ways (pre-school age, younger students, older students, adolescents). The initial premise is that we can intentionally use pop culture artifacts to evoke authentic experiences in the educational process. The intertextual nature of pop culture artifacts means that the potential recipient is able to read the full significance only when equipped with a certain amount of knowledge, which is not immediately present in the artifact, but that the viewer is aware of due to existing schemata. %K Popular culture %K education %K educational process %K application %K animation %K genres %U http://versita.metapress.com/content/53852n821k5644x4/?p=9ae99ae342714929a58de0564c5b213c&pi=3