%0 Journal Article %T Personalization Methods for Internet Portals %A Barbara DŁżbska %A Agnieszka Kubacka %J EduAction : Electronic Education Magazine %D 2012 %I Polish Society of Internet Education Research %X The article presents methods of acquiring and gathering data about users of internet portals, with particular emphasis on educational portals. Definitions, aims and tasks related to the process of personalization of e-learning portals are thoroughly discussed. So are knowledge acquisition techniques applied in personalization, especially artificial intelligence methods. %K personalization of educational portals %K artificial intelligence %K public cross-section %K secret cross-section %K adaptive websites %U http://wyrwidab.come.uw.edu.pl/ojs/index.php/eduakcja/article/download/58/39