%0 Journal Article %T Liquidity in diversification processes of industrial enterprises under crisis conditions %A Mazurenok %A Oksana Romanivna %J Soc¨¬al£¿no-ekonom¨¬£¿n¨¬ Problem¨¬ ¨¬ Der£¿ava %D 2012 %I Ternopil Ivan Pul'uj National Technical University and Academy of Social Management %X The aim of the article is to identify the main patterns of diversification in findingthe solutions at some mechanical engineering enterprises under profit lack conditions.Accordingly for the risks minimization and providing the high economic potential whilerealizing some diversification projects aimed at production processes improvement under crisisconditions it's necessary to determine the basic influencing factors and their interconnections in thesystem of diversification decisions concerning the choice of the most optimum diversificationstrategy.The main objectives of the study are to solve the problem of production optimization undercrisis condition, to increase its survival and efficiency. The general characteristics of the non-profitmaking enterprise diversification process are considered. The research resulted in the theoreticaljustification of the liquidity indices within diversification processes at the manufacturing sectorenterprises under crisis conditions. %K diversification %K manufacturing process %K assets %K business %K optimization %K liquidity crisis %K bankruptcy %U http://sepd.tntu.edu.ua/images/stories/pdf/2012/12morvuk.pdf