%0 Journal Article %T "Update Your Fairy-tale"--A Media Analysis of Hook-up Narratives %A Renee M. Shelby %J Sociation Today %D 2012 %I North Carolina Sociological Association %X "Hooking-up" with friends and acquaintances consists of a variety of sexual activities that range from kissing to intercourse. Rising in popularity, an estimated two-thirds of college students have engaged in at least one ¡°hook-up.¡± This research explores the context and significance of popular media representations of ¡°hooking-up,¡± attending to what shared meanings they convey to audience members. This paper presents qualitative analysis of 2011 United States, mainstream, romantic comedies featuring "hooking-up" as their primary narratives. Key findings include a positive portrayal of women¡¯s sexual agency, a reification of men¡¯s sex drive discourse, and the presentation of "hooking-up" as an alternative to relationship development. %K hookingup %K hooking-up %K dating %K sexual behavior %K media analysis %K relationships %U http://www.ncsociology.org/sociationtoday/v102/hookup.htm