%0 Journal Article %T From specialization to diversification %A Shuran %A Iryna %J Soc¨¬al£¿no-ekonom¨¬£¿n¨¬ Problem¨¬ ¨¬ Der£¿ava %D 2012 %I Ternopil Ivan Pul'uj National Technical University and Academy of Social Management %X The main types of corporate diversification strategy were considered. Strategic opportunities to diversify the company's were given. The main advantages and disadvantages of diversification strategies in related and unrelated fields of activity were identified. The examples of companies that have implemented the strategic approaches to diversification were given. The most common approach of this strategy in the domestic industrial market was identified. %K strategy %K specialization %K diversification %U http://sepd.tntu.edu.ua/images/stories/pdf/2012/12sivsdd.pdf