%0 Journal Article
%T ANALISIS EXPERIENTIAL MARKETING DAN LOYALITAS PELANGGAN JASA WISATA (Studi pada Taman Rekreasi Sengkaling Malang)
%A Rohmat Dwi Jatmiko
%A Sri Nastiti Andharini
%J Jurnal Manajemen dan Kewirausahaan
%D 2012
%I Universitas Kristen Petra
%X Study associated experiential marketing on tourism customer loyalty has¡¯t been widely applied. This study examines the simultaneous and partial impact of experiential marketing dimensions: sense, feel, think, act, and relate to customer loyalty. Multiple regressions were used for data analysis. F-test found that experiential marketing has positive and significant impact on customer loyalty. t-test found that feel and sense a significant positive impact on customer loyalty, while think, act, and relate insignificant positive impact on customer loyalty.
%K Experiential Marketing
%K Costomer Loyalty
%K Tourism Service.
%U http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/18555