%0 Journal Article %T Electronic media: the problem of choosing research approaches %A Nurgaleeva L. V. %J Sociosfera %D 2012 %I Centre of Science Publishing %X Mediatization of society is one of the main factors of structural changes in the design and construction of cultural experiences. It is a transdisciplinary research object of interest. Electronic media are considered in the context of problem study of the mechanisms of medial reflection. %K electronic media %K the relevance of the conceptual and practical research %K mechanisms of medial reflection %U http://sociosphera.ucoz.ru/Arhivs/2012/Sociosphera_1/17-22_L-V-Nurgaleeva.pdf