%0 Journal Article
%T An Examination of the Determinants of Mobile Shopping Continuance
%A Ming-Chien Hung
%A Shih-Ting Yang
%A Ting-Chu Hsieh
%J International Journal of Electronic Business Management
%D 2012
%I 
%X While mobile shopping (m-shopping) is convenient in the age of mobile commerce, many people still discontinue their shopping using mobile devices even though they have the experience. Therefore, it is important for the m-shopping providers to understand the determinants of m-shopping continuance. This study extended Expectation-Confirmation Model (ECM) to examine the determinants of m-shopping continuance by incorporating trust. There were 244 effective questionnaires obtained for survey analysis. The results showed that trust can overcome the limitations of ECM on predicating m-shopping continuance and improve the explanatory power of initial ECM.
%K Continuance
%K Expectation-Conformation Model
%K Mobile Commerce
%K Mobile Shopping
%K Trust
%U http://ijebm.ie.nthu.edu.tw/IJEBM_Web/IJEBM_static/Paper-V10_N1/A04.pdf