%0 Journal Article
%T Scenario building: from crowdsourcing to the creation of a new business model in Brazil Crowdsourcing, a gest o de um novo produto e um novo modelo de neg¨®cio: a introdu  o do software livre no Brasil
%A Ana Elisa Pacheco de Castro
%J Future Studies Research Journal : Trends and Strategies
%D 2011
%I Funda??o Instituto de Administra??o
%R 10.7444/future.v3i1.64
%X This research shall analyse the implementation of a new product and an entrepreneurial business model in Brazil of the ¡ä90s and endeavour to trace cause and effect relations by means of the elaboration of scenarios. To ensure effectiveness, the methodology foresees a combination of inductive and deductive techniques. This choice arises from an understanding that it this is the best way to analyse a complex environment such as that of Brazil which, despite linguistic unity, comprises significant distinctions in each of its five regions. It is herein expected to bring forth an improved understanding of studies, related to the set up of information technology companies in the Brazilian territory, and pinpoint this market¡äs peculiarities to possible entrants, regardless of their segment. Key words: Free software. Technological innovation. Crowdsourcing in Brazil. Scenarios and new business. A presente pesquisa analisar¨¢ a implanta  o de um novo conceito de produto e modelo de neg¨®cios no Brasil, na d¨¦cada de 1990 e buscar¨¢ tra ar rela  es de causa e efeito por meio da elabora  o de cen¨¢rios. Para sua realiza  o ser¨¢ utilizada a combina  o de m¨¦todos indutivos e dedutivos, por entender-se que esta ¨¦ a melhor maneira de analisar um ambiente complexo como o brasileiro, que apesar da unidade ling¨¹¨ªstica, contempla distin  es nas cinco regi es. Espera-se com isto trazer maior entendimento sobre os estudos relacionados ¨¤ implanta  o de empresas de tecnologia da informa  o no territ¨®rio brasileiro e ressaltar as peculiaridades deste mercado para poss¨ªveis entrantes, independente de sua ¨¢rea de atua  o. Palavras Chave: software livre, inova  o tecnol¨®gica, crowdsourcing no Brasil.
%U http://www.revistafuture.org/index.php/FSRJ/article/view/64