%0 Journal Article
%T UM ESTUDO SOBRE OPEN INNOVATION E SUA RELA  O COM INOVA  O E ORIENTA  O PARA O MERCADO A STUDY CONCERNING OPEN INNOVATION AND ITS RELATION TO INNOVATION AND MARKET ORIENTATION
%A Marcia Amorim Santos
%A Mois¨¦s Ari Zilber
%A Luciano Augusto Toledo
%J Future Studies Research Journal : Trends and Strategies
%D 2011
%I Funda??o Instituto de Administra??o
%R 10.7444/future.v3i2.82
%X Muitas empresas globais proativas ¨¤s mudan as constantes do mercado, para acessar os ativos complementares, satisfazer os clientes, buscar o crescimento e vantagem competitiva sustent¨¢vel est o praticando a open innovation, um novo paradigma que utiliza t¨¦cnicas e ferramentas para o desenvolvimento de uma rede de inova  o colaborativa. Al¨¦m disso, h¨¢ estudos que sugerem que a empresa deve ser orientada ao mercado para a inova  o ser bem sucedida. Portanto, esta pesquisa procurou contribuir com o corpo cient¨ªfico abordando o novo paradigma de open innovation (Chesbrough, 2003) e a estrat¨¦gia difundida de orienta  o para o mercado no ambito da inova  o. Dessa forma, buscou-se verificar se existe correla  o positiva entre open innovation, inova  o e orienta  o para o mercado com base nos 3 pilares de Jaworki e Kohli (1993). O estudo emp¨ªrico foi desenvolvido mediante uma pesquisa quantitativa com aplica  o de um question¨¢rio em diferentes n¨ªveis funcionais das empresas. Para o tratamento dos dados adotou-se a t¨¦cnica estat¨ªstica de correla  o de Spearman. Os resultados atrelados ao arcabou o te¨®rico demonstraram que a inova  o est¨¢ relacionada com a orienta  o para o mercado, mas n o h¨¢ uma rela  o significativa deste com open innovation. Verificou-se tamb¨¦m a exist¨ºncia de defici¨ºncia na gera  o e dissemina  o da intelig¨ºncia, sendo estes, determinantes para a correla  o entre orienta  o para o mercado e open innovation. Many global companies, which are proactive to continuous changes in the market so as to access complementary assets, satisfy customers, pursue growth and sustainable competitive advantage, are practicing open innovation, a new paradigm that uses techniques and tools for the development of an innovative collaboration network. Furthermore, there are studies suggesting that companies ought to be market-driven so innovation might be successful. Therefore, this research sought to contribute with the scientific body by addressing the new open innovation paradigm (Chesbrough, 2003) and the widespread strategy of market orientation in the field of innovation. To this effect, we sought to determine whether there is positive correlation between open innovation, innovation and market orientation based on Jaworski and Kohli¡äs (1993) three pillars. The empirical study was conducted by means of a quantitative survey with the application of a questionnaire at different corporate functional levels. To treat data, we adopted the Spearman¡äs statistical correlation method. Results linked to the theoretical framework demonstrated that innovation is related t
%U http://www.revistafuture.org/index.php/FSRJ/article/view/82