%0 Journal Article %T HYPOTHETICAL MARKET FAMILIARITY AND THE DISCONNECT BETWEEN STATED AND OBSERVED VALUES FOR GREEN ENERGY %A Charles Sims %J International Journal of Energy Economics and Policy %D 2013 %I EconJournals %X Participation rates and utility premiums for green power programs are generally less than implied by contingent valuation studies. This study compares open-ended and dichotomous-choice responses with actual participation rates of a green power program to examine the effect of hypothetical market familiarity. Traditionally, respondents are asked to value a renewable energy ˇ°blockˇ± which represents a quality improvement in a percentage of a good. When placed in a more familiar market setting, stated values are more closely aligned with premiums currently charged. Participation rates remain exaggerated indicating responses are viewed as a vote in favor of or against cleaner energy sources. %K Contingent valuation %K green energy programs %K renewable energy blocks %K scope effects %K coal-fired power plants %K single-bounded dichotomous choice %U http://www.econjournals.com/index.php/ijeep/article/view/311/185