%0 Journal Article
%T THEORETICAL ASPECTS OF THE FEASIBILITY OF INNOVATIVE BUSINESS STRATEGIES
%A Pugina Larisa Ivanovna
%J Sovremennaa Ekonomika : Problemy, Tendencii, Perspektivy
%D 2012
%I 
%X In this paper substantiated methodological approaches to evaluating the effectiveness of innovative projects. In a market businesses need to take into account the orientation of the long-term goal. There is a problem of choice of innovative strategy as the direction of enterprise development. At each level of management (the national economy, region, enterprise) innovation strategy has its own characteristics.
%K innovative projects
%K long-term goals
%K innovation strategy
%K the effectiveness of projects
%K project feasibility study
%K evaluation methods
%K innovation
%K evaluation criteria
%K financial practices
%K innovation policy
%U http://www.mivlgu.ru/site_arch/educational_activities/journal_ec/journal_arch/N6/pugina.pdf