%0 Journal Article %T Nova does not mean "it doesn't go". %A Anthony Shore %J Language at Work : Bridging Theory and Practice %D 2012 %I %X The marketing myth persists that the Chevy Nova did not sell well in Latin America because "no va" means "doesn't go" en Espa ol. But the Nova legend is a lie -- a tenacious one at that. %U http://ojs.statsbiblioteket.dk/index.php/law/article/view/6182