%0 Journal Article %T Construction and Measure of the Evaluation Index System of Regional Soft Power - Taking Shandong Province as an Example %A Tingshan SONG %A Shanshan CHEN %J Studies in Sociology of Science %D 2012 %I %R 10.3968/j.sss.1923018420120304.zr0289 %X Based on the concept and connotation of regional soft power, combined with the actual situation of the economic and social development in Shandong Province, this paper builds a strong operational regional soft power rating index system. Using the data of the Statistical Yearbook of the 17 cities in Shandong Province in 2008, z-score standardized methods and factor analysis and so on, finally the paper have a comprehensive evaluation and analysis about the status quo of regional soft power of the 17 cities in Shandong Province. Key words: Regional soft power; Evaluation index system; Factor analysis %K Regional soft power %K Evaluation index system %K Factor analysis %U http://cscanada.net/index.php/sss/article/view/2975