%0 Journal Article
%T Gender Bias in Sports Reporting: Female Athletes in the British Press
%A Diane Ponterotto
%J Studii de Stiinta si Cultura
%D 2012
%I Vasile Goldis Western University, Arad
%X This paper addresses the question of the representation of female athleticism in the British press. By means of a corpus-assisted analysis of sports reporting of two female athletes, the Russian tennis champion Maria Sharapova and the Italian swimming champion Federica Pellegrini, it offers a linguistic description of the stereotyped discourse reserved for women in sports settings. The study reveals the presence in the corpus of a discursive frame which tends to downplay the athletic ability and success of female athletes. This frame emerges from two basic discourse strategies, a thematic strategy, which eroticizes the body of the female athlete and a metaphorical strategy, which trivializes it. The study suggests that this type of representation is motivated by sexist stereotyping related to the ideological interests of male hegemony. [1].
%K bias
%K gender
%K patriarchy
%K athleticism
%K sports journalism
%K conceptual metaphor analysis
%K discourse analysis.
%U http://www.revista-studii-uvvg.ro/images/stories/30/2.%20Articol%20Ponterotto.pdf