%0 Journal Article
%T Measuring Corporate Social Responsibility Perceptions in Public Relation
%A Ayse Banu Bicakci
%J Global Media Journal : Turkish Edition
%D 2011
%I Yeditepe University
%X This paper focuses on the relationship between Corporate Social Responsibility and Public Relations. Public Relations plays a significant role in the process of developing the concept of corporate social responsibility (CSR), the fulfillment of those responsibilities, providing the effective communication and also it serves as a bridge connecting the organisation and the publics. To manage CSR policy and communication effectively, public perception of organisations¡¯ social responsibility should be measured. Based on this idea employee perception of their organization¡¯s social responsibility is measured, benefiting from four factors.
%K Kurumsal Sosyal Sorumluluk (KSS)
%K Halkla  li kiler
%K Alg  Y netimi
%K Alg   l ¨¹m¨¹.
%U http://globalmediajournaltr.yeditepe.edu.tr/makaleler/GMJ%202011%20Bahar/pdf/Ay%C5%9Fe%20Banu%20B%C4%B1%C3%A7ak%C3%A7%C4%B1%20Halkla%20%C4%B0li%C5%9Fkilerde%20Kurumsal%20Sosyal%20Sorumluluk%20Alg%C4%B1s%C4%B1n%C4%B1n%20%C3%96l%C3%A7%C3%BCm%C3%BC.pdf