%0 Journal Article
%T Mobile Value Added Services: An Interface Between Police And Citizen In Noida (INDIA)
%A Dr.Poonam Kumar
%A Dr. Veena Tewari Nandi
%J International Journal of Knowledge and Research in Management and E-Commerce
%D 2011
%I RG Education Society
%X Mobile value-added services (VAS) are those services that are not part of the basic voice offer and are availed off separately by the end user. They are used as a tool for differentiation and allow the mobile operators to develop another stream of revenue. The growth of VAS in India has been helped both by macro level environmental factors and specific market initiatives to develop this category. VAS as an interface between police and citizens would definitely be a differentiating feature for all the operators in this cut throat competition and would also enable better interaction and coordination between police and citizens. The paper aims to find the establishment in a technological application that would benefit the masses and minimize the current distance between police and citizens by comparing the analysis of survey done on both. As we all know the major issue is the increasing crime rate in our country which is an important concern for safety and security of the citizens. This research explores the key issues around the current VAS to be used as an interface between Police and citizens. It evaluates the effectiveness of different services provided through VAS which would be helpful to people and also analyses the same from the viewpoint of the policemen in order to make some concrete conclusions regarding feasibility of the study
%U http://rgjournals.com/index.php/ijkrm/article/view/162