%0 Journal Article %T Attrition in Knowledge Industry- Issues and Challenges %A Veena Tewari %A Harish Mittal %J International Journal of Knowledge and Research in Management and E-Commerce %D 2012 %I RG Education Society %X Attrition is a phenomenon affecting any business organization in the industry. Over the past few years, organizations have taken an increased interest in aligning their HR practices to their business goals. What was originally seen as the time-keeping, records-maintaining department of the past has today metamorphosed into the equivalent of a dynamic business consultant, providing strategic support. Deficiencies like inability to influence employee perception of growth; not aligning employees to roles based on their individual talent, inflexibility in leadership styles, are causing conflicts at a very intrinsic level, resulting in knowledge employees choosing the proverbial ˇ°easy way out.ˇ± Employees thus attempt to change the manager or the work environment, resulting in employee attrition. %U http://rgjournals.com/index.php/ijkrm/article/view/161