%0 Journal Article
%T Kredi Kart n n Plans z Sat n Alma Davran   na Etkisi: Karab¨¹k ¨¹niversitesi Akademik Personeline Y nelik Bir Uygulama
%A Ali £¿a£¿lar £¿akmak
%A Sel£¿uk Yurtsever
%J Tarih K¨¹lt¨¹r ve Sanat Ara£¿t£¿rmalar£¿ Dergisi
%D 2012
%I Karabuk University
%X zetKredi kart  kullan m n n giderek yayg nla mas , sat n alma eylemlerinde  deme kolayl    sa layarak hayat  kolayla t rmas n n yan  s ra t¨¹ketimi ve ihtiya  fazlas  sat n almay  art rarak t¨¹keticilerin gereksiz ¨¹r¨¹nlere sahip olmalar na ve kredi kart  bor lar n   demede zorluk  ekmelerine neden olmaktad r. Bu ara t rma kredi kart n n kontrols¨¹z bir t¨¹ketici davran    olan plans z sat n alma davran  lar na etkisini incelemektedir. Ara t rma kapsam nda T¨¹rkiye¡¯de sosyo-ekonomik s n f olarak en ¨¹st s n f n bir alt  olan B sosyo-ekonomik s n f i erisinde yer alan akademisyenlerin kredi kart  kullan mlar  ele al nmaktad r. Bu ba lamda Karab¨¹k ¨¹niversitesi akademik personeline anket uygulamas  yap lm  t r. Anket sonucu ula  lan verilere, Y¨¹zde Analizi, Mertebeli Dereceleme,  oklu Regresyon Analizi ve Tek Fakt rl¨¹  oklu Varyans Analizi (MANOVA) uygulanmaktad r. Ara t rma sonu lar na g re ara t rmaya kat lan akademisyenlerin kredi kart n  kontroll¨¹ ve bilin li kulland klar  ve kredi kart  kullan mlar n n plans z sat n alma davran   na neden olmad    ifade edilebilir. AbstractAlong with providing facility in payment, the widening use of credit cards also increases consumption and causes consumers to buy non-essential products and experience difficulties in paying their credit card debts by increasing surplus purchases. This research focuses on the effects of credit cards on impulse purchase, which is an uncontrolled consumer behavior. Within the scope of the research, the use of credit cards by academicians in the socio-economic class B which comes next after the top level socio-economic class in Turkey is assessed. In this context, a survey is carried out with the academic staff of Karabuk University. The data acquired as the result of the survey is evaluated with Percentage Analysis, Staged Grading, Multiple Regression Analysis and Single Factor Multiple Variance Analysis (MANOVA). As a consequence of the research, it can be stated that the academicians who took part in this research use their credit cards in a controlled and conscious way, and that the use of their credit cards do not cause impulse purchases.
%K Kredi Kart
%K Plans z Sat n Alma Davran
%K Karab¨¹k ¨¹niversitesi
%K Akademisyenler
%K Credit Card
%K Compulsive Buying Behaviour
%K Karabuk University
%K Academicians.
%U http://kutaksam.karabuk.edu.tr/index.php/ilk/article/view/78