%0 Journal Article %T Rethinking Open Innovation Beyond the Innovation Funnel %A Wim Vanhaverbeke %J Technology Innovation Management Review %D 2013 %I Carleton University %X In his article, I first argue that open innovation can be applied in situations where companies do not themselves develop new products or services. As a consequence, open innovation becomes relevant for a much larger group of organizations than previously considered. Second, I argue that open-innovation scholars have insufficiently differentiated open-innovation initiatives in terms of their impact on companies¡¯ growth: some open-innovation initiatives lead to incremental innovations in an existing business while, in other cases, open-innovation initiatives are used to establish completely new businesses. Both arguments illustrate the need to integrate open-innovation initiatives into the strategy of the firm. %K innovation funnel %K new product development %K Open innovation %K strategy %U http://www.timreview.ca/sites/default/files/article_PDF/Vanhaverbeke_TIMReview_April2013.pdf