%0 Journal Article
%T ROLE OF NUMERALS IN SOCIAL ADVERTISING TEXTS OF THE USA
%A Kuznecova Natalya Valerievna
%J Magister Dixit
%D 2012
%I Irkutsk State Linguistic University
%X This article deals with the role of the numerals in the texts of the public service advertising of the USA. The purpose is to give a case classification to use numerals in advertising texts and prove that the numerals are not only statistical data but also means of linguistic manipulation.
%K public service advertising
%K numerals
%K linguistic manipulation
%K quantity
%K quality.
%U http://md.islu.ru/sites/md.islu.ru/files/rar/kuznecova_n.v.rol_chislitelnyh.pdf