%0 Journal Article %T A Research of Critical Factors in the Cloud Service Approach %A Heli Nevala %A Christina Ollila-Tag %A Pia Pitk£¿koski %A Josu Takala %J Management %D 2012 %I University of Primorska %X The purpose of this study is to find out how to manage knowhowin an old company with a new service. There are many differentmatters of concern when launching a new service on the market.That is why the aim of this study was to give priority to areas inmanaging the knowhow and thus support the management to aimin the right direction from the very beginning. This can also workas a competitive advantage for the new service. The point of viewhas been gained from management students who are experiencedin business life. The group members had a realistic basis fromtheir experiences to compare the existing systems to this newone. The chosen view can also help an existing company to seeits own functions and processes in a new way, which tends to becomedifficult after years of operation. This leads to another positiveaspect ¨C improvement and developing. The study is based onthe Critical Factor Index method which had here a different functionthan it usually does. Basically all the other results given bythe Critical Factor Index are based on a questionnaire inside thecompanies. In this case, the study was carried out by using externalexperts. The aim of the study was also to find out the differencespointed out between different answering groups: managers,sales personnel and experts. %K decision making %K operations strategy %K resource allocation %K critical factor index (CFI) %K service developing %K cloud service %K rental software %U http://www.fm-kp.si/zalozba/ISSN/1854-4231/7_073-083.pdf