%0 Journal Article
%T The holistic marketing concept
%A §´.§°. Zagorna
%A O.M. Stasiuk
%J Marketing ¨¬ Mened£¿ment Innovac¨¬j
%D 2012
%I Sumy State University
%X The article studies the sources of holistic paradigm, examines existing methods of holistic marketings interpretations, and adduces the authors vision of holistic marketings concept basis.
%K holism
%K holistic marketing
%K classic marketing
%K socially responsible marketing
%K complexity science
%U http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_2_32_38.pdf