%0 Journal Article
%T Strategies of positioning in marketing theory
%A T.O. Prymak
%J Marketing ¨¬ Mened£¿ment Innovac¨¬j
%D 2012
%I Sumy State University
%X The paper proposed the integrated approach to the classification of strategies of positioning based on systematization criterias of creationing the distinctive characteristics of a product, a brand, a company
%K marketing
%K strategy
%K positioning
%K classification
%K distinctive attributes and characteristics
%U http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_1_13_20.pdf