%0 Journal Article
%T Managements of different types of conflicts in creative collective
%A T.§°. Bashuk
%A M.O. Khyzhnyak
%J Marketing ¨¬ Mened£¿ment Innovac¨¬j
%D 2012
%I Sumy State University
%X In article concept of conflicts arising in creative collective and work of advertisers with advertising agencies is considered, analysis of conflicts nature of, their classification and overcoming methods is carried out. On basis of given methods recommendations about conflicts overcoming in creative environment and at cooperation of advertisers with advertising agencies are developed.
%K conflicts
%K creative collective
%K conflict management
%K advertising agencies
%U http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_3_111_119.pdf