%0 Journal Article %T La telenovela ※resiste§: cambios y perspectivas de un g谷nero en transici車n %A Musante %A Mar赤a Clara %J La Trama de la Comunicaci車n %D 2011 %I Universidad Nacional de Rosario %X [es] El presente trabajo propone reflexionar sobre los cambios y las continuidades visibles en las telenovelas argentinas actuales a partir del an芍lisis de una ficci車n televisiva en particular: Resistir谷. Reconocida como uno de los formatos m芍s repetitivos y estereotipados de la historia de la pantalla chica, la telenovela a fines de los noventa debi車 modificar algunos de sus rasgos m芍s sobresalientes para sobrevivir. La emisi車n de Resistir谷, en 2003, signific車 para muchos no s車lo la aparici車n de una renovada propuesta a nivel tem芍tico, ret車rico y enunciativo, sino tambi谷n un ※renacimiento§ del g谷-nero que se consideraba en decadencia. [en] This article reflects on the changes and the continuities observed in current Argentinean soap operas and it is based on the analysis of a particular television series: ※Resister谷§. Although it is well known that soap operas tend to be one of the most repetitive and stereotypic formats, they were forced to change some of their most important characteristics to survive at the end of nineties. The broadcasting of ※Resistir谷§ in 2003 meant, for a big number of people, not only the appearance of a renewed proposal as regards topic, rhetoric and communication but also a rebirth of the genre which was considered to be in full decline. %K Televisi車n %K Telenovela %K television %K Soap opera %U http://www.latrama.fcpolit.unr.edu.ar/index.php/trama/article/view/57/53