%0 Journal Article
%T COMUNICAREA SI CULTURA ORGANIZA IONAL
%A Ioan BORDEAN
%J Acta Universitatis Danubius : Communicatio
%D 2008
%I Danubius University
%X The performance of an organization depends on how efficientlymanagers use the elements specific to an organizational culture through the medium ofcommunication. The organizational communication is a combination of conscious andunconscious, rational and irrational or individual and mass human elements, among whichthere are numerous inter-conditionings which influence the functionality and performancesof the organization. The approach based on the organizational culture allows theidentification of the human-kind elements within the firm, which have implications upon itsactivity, ensures some further knowledge, understanding and fundament of decisions and hasa major impact upon functionality and performances.
%K organizational culture
%K errors
%K language
%K myths
%K behavioral norms
%K performances
%K perspectives
%K rituals
%K symbols
%U http://journals.univ-danubius.ro/index.php/communicatio/article/view/391/366