%0 Journal Article
%T The influences of the organizational institutionalization in the industrial ecology operationalization: possible facilities and barriers As influ¨ºncias da Institucionaliza  o Organizacional na operacionaliza  o da Ecologia Industrial: poss¨ªveis facilidades e obst¨¢culos
%A Marcelo Trevisan
%A Luis Felipe Nascimento
%A L¨²cia Rejane da Rosa Gama Madruga
%A Daiane M¨¹lling Neutzling
%J Revista de Administra£¿£¿o da UFSM
%D 2013
%I Universidade Federal de Santa Maria
%R 10.5902/198346597724
%X Industrial Ecology (IE) is pointed as an alternative to the sustainable development because it accosts the permeability between human activities and biosphere. However, it presents poor emerging perspectives of insights to the social sciences. In turn, the New Institutionalism considers the influence of the social and cultural factors in the functioning of the organizations. It proposes that the environment exerts influences in relation to the organization and the human being is semi conscious before the institutional forces according as their decisions are conditioned by the socio and environmental structures. Thus, there is an institution when an organization is legitimized by the society in accordance to their cultural rules. This theoretical essay aims to analyze the aspects found in the institutionalization of the organizations that can facilitate or hinder the operational process of the IE. As elements presented in the institutionalization of the organization that can facilitate process of IE included: cultural norms socially accepted and parameters for how to act; an institution seen as an effective and necessary and institutions stabilize expectations. Among the factors of the difficulties are: action by habit, distance from the essence of the cause of change; difficulty in adopting innovations and attitude of self-defense. DOI: 10.5902/198346597724A Ecologia Industrial (EI) ¨¦ apontada como uma alternativa para o desenvolvimento sustent¨¢vel pois aborda a permeabilidade entre as atividades humanas e a biosfera. No entanto, apresenta perspectivas emergentes carentes de aprofundamentos com as ci¨ºncias sociais. Por sua vez, o Novo Institucionalismo considera a influ¨ºncia dos fatores sociais e culturais no funcionamento das organiza  es. Prop e que o ambiente exerce influ¨ºncia em rela  o ¨¤ organiza  o, e que o ser humano ¨¦ semiconsciente perante as for as institucionais, na medida em que suas decis es s o condicionadas por estruturas socioambientais. Assim, tem-se uma institui  o quando uma organiza  o ¨¦ legitimada pela sociedade em concordancia com suas regras culturais. Este ensaio te¨®rico objetiva analisar aspectos encontrados na institucionaliza  o de organiza  es que podem facilitar ou dificultar a operacionaliza  o de processos de EI. Como elementos presentes na institucionaliza  o de organiza  es que podem facilitar processos de EI, destacam-se: regras culturais socialmente aceitas e parametros para o modo de agir; institui  o vista como eficaz e necess¨¢ria; e institui  es que estabilizam expectativas. Entre os fatores de dificuldades, est o:
%U http://cascavel.ufsm.br/revistas/ojs-2.2.2/index.php/reaufsm/article/view/7724