%0 Journal Article
%T Cursos de Mestrado e Doutorado em Administra  o ¨C Aspectos de qualidade de Ensino Master Degree and Doctorate Courses in Business Administration ¨C Aspects of Teaching Quality
%A Rosane Rivera Torres
%A Maria Aparecida Gouv¨ºa
%J Revista de Administra£¿£¿o da UFSM
%D 2012
%I Universidade Federal de Santa Maria
%X Um dos principais conceitos na teoria de marketing ¨¦ a qualidade percebida em servi os. Visando-se a aferi  o da qualidade percebida em Institui  es de Ensino Superior, foi realizado um estudo de dados secund¨¢rios provenientes de uma pesquisa quantitativa realizada em 2005, na cidade de S o Paulo, com alunos de mestrado e doutorado de institui  es com avalia  o 4 ou superior pela CAPES. Foram levantadas informa  es sobre os perfis de tais alunos, bem como suas percep  es sobre aspectos de qualidade de suas respectivas Institui  es de Ensino Superior (IES). O estudo revela algumas diferen as entre as IES, as quais poder o ser ind¨ªcios da necessidade de revis o de algumas estrat¨¦gias de marketing, visando-se ao alcance de padr es de mercado mais competitivos. One of the main concepts in marketing theory is the perceived quality of services. In order to evaluate the perceived quality in High Education Institutions (HEI), a study of secondary data from a quantitative research was carried out in 2005, in S o Paulo city, in Higher Education Institutions (IES), with both master and doctorate students in institutions ranked 4 or higher by CAPES (Brazilian Federal Agency for Support and Evaluation of Graduate Education). Information has been collected about the profiles of these students, as well as their perceptions regarding aspects of quality of their institutions (HEI). Some distinguishing characteristics among these institutions have been revealed in this study that hopefully can provide insights about the need of redefinition of some marketing strategies with the objective of achieving more competitive market patterns.
%U http://cascavel.ufsm.br/revistas/ojs-2.2.2/index.php/reaufsm/article/view/2932