%0 Journal Article %T Book review; Previ i , J. (ur.): "Leksikon marketinga" %A Slaven Ravli£¿ %J Tr£¿i£¿te/Market %D 2011 %I Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) %U http://hrcak.srce.hr/file/110478