%0 Journal Article
%T Trust and management-to-employee communication in Slovenian companies: Some evidence from the current economic crisis
%A Matev£¿ Ra£¿kovi£¿
%A Maja Makovec Bren£¿i£¿
%A Barbara Moerec
%J Tr£¿i£¿te/Market
%D 2011
%I Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
%X This paper analyzes the importance of trust and management-to-employee communication among top Slovenian employers from the Golden Thread Survey. The paper analyzes the changes and impact of the deteriorating external economic situation on (a) company-employee relational trust, and on the (b) perceived importance of ¡°trust and long-term relationships with the company in the eyes of the customer¡± by respondent managers. Furthermore, our analysis also looks at the impact of management-to-employee communication on both trust perspectives. The results show a stable level of company-employee relational trust in the face of the current economic crisis, despite a high level of perceived organizational process changes and a sharp decline in financial performance. On the other hand, the perceived importance of ¡°trust and long-term relationships with the company in the eyes of the customer¡± has increased substantially as the crisis has deepened, supporting our claim that relationships and the external relationship orientation gain importance in the time of crisis. There is also a strong link between the degree of open and frequent management-to-employee communication, and both perspectives of measured trust among top Slovenian employers.
%K trust
%K management-to-employee communication
%K top Slovenian employers
%K economic crisis
%K relationship marketing
%U http://hrcak.srce.hr/file/117262