%0 Journal Article
%T Book review: Ellery, T., Hansen, N.: "Pharmaceutical lifecycle management: Making the most of each and every brand"
%A Iva £¿ivalji£¿
%J Tr£¿i£¿te/Market
%D 2012
%I Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
%U http://hrcak.srce.hr/file/140735