%0 Journal Article
%T Consumo simb車lico en la configuraci車n de estilos de vida de los tweens The Symbolic Consumption in the Tween＊s Lifestyle Formation
%A Erika Ar谷valo Silva
%J AD-minister
%D 2010
%I Escuela de Administraci車n Universidad EAFIT
%X Hoy, como nunca, la sociedad se halla ante la presencia de nuevas formas de consumo cargadas de componentes simb車licos. Ya sea para proyectar determinada imagen o juzgar a otros, la posesi車n de bienes se presenta como indicador primario de qui谷n se es y de c車mo se relacionan unos con otros. El presente art赤culo pretende dar una mirada a la adquisici車n o posesi車n de bienes/marcas como expresi車n de s赤 mismo, el papel que juega el consumo simb車lico en la configuraci車n de estilos de vida de los tweens. La autora pretende mostrar la necesidad de generar la comprensi車n de los fen車menos que acontecen en la sociedad de consumo a partir de tomar como sujeto de estudio al consumidor infantil/preadolescente.   ABSTRACT The world is currently facing more than ever new consumption forms loaded with symbolic contents to show certain appearance or to judge others; the sense of property is shown as a primary indicator of who you are and how you relate to others. This article pretends, first, to glimpse the goods and trademarks acquisition or possession as an expression of individuals; and second, to understand the role that symbolic consumption plays in the tween＊s lifestyle. The author＊s intention is to show the need to generate some understanding of social consumption phenomena taking tween＊s consumers as subjects of study. The world is currently facing more than ever new consumption forms loaded with symbolic contents to show certain appearance or to judge others; the sense of property is shown as a primary indicator of who you are and how you relate to others. This article pretends, first, to glimpse the goods and trademarks acquisition or possession as an expression of individuals; and second, to understand the role that symbolic consumption plays in the tween＊s lifestyle. The author＊s intention is to show the need to generate some understanding of social consumption phenomena taking tween＊s consumers as subjects of study.
%K Symbolic Consumption
%K Lifestyle
%K Trademarks
%K Needs
%K Tweens.
%U http://publicaciones.eafit.edu.co/index.php/administer/article/view/187