%0 Journal Article
%T Mobile Phone usage by Micro and Small Scale Enterprises in Semi-Rural Ghana
%A Paul Adjei kwakwa
%J International Review of Management and Marketing
%D 2012
%I EconJournals
%X This work looked at the use of mobile technology among entrepreneurs/managers of micro and small scale businesses in the Akuapem North district of Ghana. The major findings were that entrepreneurs/business managers would use more than one mobile phone and/or subscribed to more than one network in order to make affordable calls, to enjoy excellent service from other network providers, for business purposes, security reasons and to have a place for their many contact numbers. Apart from marketing/sales purposes, the managers/entrepreneurs used phone for the gathering of information, for product delivery/procurement and managing internal affairs among others. A Chi square test confirmed that mobile phone has helped businesses improve customer services, improve communication with suppliers/customers, open up new branch, keep up with competitors and help increase profit. However, the respondents identified a number of occasional challenges such as no reception, poor sound/breaking up of sound and calls ending unexpectedly.
%K Mobile phones
%K Semi-rural
%K Ghana
%K MSEs
%U http://www.econjournals.com/index.php/irmm/article/view/202/pdf