%0 Journal Article
%T A importancia da comunica  o estrat¨¦gica empresarial
%A Nirlene Aparecida Arruda
%J ECCOM
%D 2011
%I Faculdades Integradas Teresa D'?vila, (Fatea)
%X This article aims to highlight the fundamental importance of communication in the process of Strategic Planning in a company.The results and contributions show the feasibility of detail and create a comprehensive communication plan to be effective. The conclusion reiterates the need for a methodology in using Strategic Planning, implemented and accepted as a tool to effectively contribute in growth of the company and its employees.
%K Strategic Planning
%K Corporate Communications
%K Strategic Alignment
%U http://publicacoes.fatea.br/index.php/eccom/article/view/421/274