%0 Journal Article
%T Global marketing and globalization miths Os mitos do marketing global e da globaliza  o
%A Renato Rodrigues Martins
%J Discursos Fotogr¨˘ficos
%D 2012
%I Universidade Estadual de Londrina
%R 10.5433/11935
%X Global marketing and advertising: understanding cultural paradoxes, de Marieke de Mooij, 3rd ed. Thousand Oaks, CA. Sage Publications, 2010, 322p. Global marketing and advertising: understanding cultural paradoxes, de Marieke de Mooij, 3rd ed. Thousand Oaks, CA. Sage Publications, 2010, 322p.
%U http://www.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/11935