%0 Journal Article
%T EL PAPEL DE LA MOTIVACI¨®N AUTO-DETERMINADA EN EL ENTENDIMIENTO DE ACTITUDES E INTENCIONES HACIA LA COMPRA DE PRODUCTOS ECOL¨®GICOS
%A Myriam Mart¨ªnez Fiestas
%J Revista de Estudios Empresariales. Segunda ¨¦poca
%D 2013
%I Universidad de Ja¨¦n
%X This paper analyzes the degree to which environmental self-determined motivation of individuals contributes to the formation of attitudes towards sustainable behavior. To this end, a theoretical model in which self-determined influences attitudes, and these attitudes influence the behavioral intention to purchase products that are environmentally friendly has been developed. Through an online survey, a sample of 715 individuals was obtained. Structural equation analysis concludes that the self-determined motivation positively and directly influences the attitude towards behaviors that mitigate the effects of climate change, and determines positively and indirectly the frequency with which individuals intend to behave.
%K Sustainable consumption
%K Green attitude
%K Intention
%K Auto-determinaci¨®n
%K Motivation.
%U http://revistaselectronicas.ujaen.es/index.php/REE/article/view/707/748