%0 Journal Article
%T RESEARCH ON BEHAVIORS OF GOVERNMENT'S TOURISM MARKETING
%A Shan Quian
%J UTMS Journal of Economics
%D 2010
%I University of Tourism and Management
%X Tourism has become one of the world's largest industries with broad prospects and large industrial scale. In tourism marketing, planning and packaging the image of destinations, promotion,and participating in nonprofit marketing have become inevitable choice of all levels of governments. This paper firstly discusses inevitability and necessity of government tourism marketing, and then analyzing their roles. On these basis,paper discusses the strategy of the implementation of government tourism marketing, respectively, promoting the image, location, destination organization, and information technology support.
%K tourism
%K marketing
%K government
%K strategic behavior
%U http://www.utms.cc/e-student/index.php?option=com_docman&task=doc_download&gid=21&Itemid=427