%0 Journal Article
%T The uniform as a representative object in health care area
%A Eliec¨ªlia de F¨¢tima Martins
%A Cec¨ªlia Jer£¿nima Martins
%J Verso e Reverso
%D 2011
%I Universidade do Vale do Rio dos Sinos
%X It inserts in the scope of the studies of thematerial culture, setting the uniform in Health Carearea as an object of study. It is aimed to analyze thesignifi cance of this clothing as an element which ispresent in the formation of the image of the companiesin human relations professionals and corporateidentity. It is based in bibliographical research,costume analysis and interview. It is discussed howthese artefacts are noticed and interpreted in theinternal and external relations to the professionalsand the use of the uniform as a contradictoryform of homogenization and of a distinction of socialclasses. It concludes that for the company, thiscostume represents a group of concepts, statementsand explanations; it is interpreted as derived of theidentity of the area. For the professionals of the area,it attributes characteristics and traits of individualityof this group and at the same time becomes asymbol of status and social diff erentiation and segregationinside of the own group according to thefunction or position that the individual occupies.
%K uniforms
%K representations
%K health.
%U http://www.unisinos.br/_diversos/revistas/ojs/index.php/versoereverso/article/view/ver.2011.25.59.03