%0 Journal Article %T Journalism, controversy and convincing practices: the words and the training %A Francisco Jos¨¦ Castilhos Karam %J Verso e Reverso %D 2012 %I Universidade do Vale do Rio dos Sinos %X Journalism is raised by Greco-RomanRhetoric and Dialectics and comes through thepresent days without ever giving up on its centralpillar: words. Words are to be found everywhere:in writt en texts, static or dynamic images; in infographicsand great, typical journalistic tales. Theyare to be found in chronics, comics, informal talkand social networks. To become a journalist meansto not give up on words that are central when oneacknowledges the importance of the surroundings,of detection methods and narrative models. Wordsare at the core of controversy and convincing practices.They are at the core of becoming a journalist. %K journalism %K words %K training %K rethoric %K dialetics %U http://www.unisinos.br/_diversos/revistas/ojs/index.php/versoereverso/article/view/ver.2012.26.62.05/1019