%0 Journal Article %T Divulga o Cient¨ªfica: a revista Nova Escola %A Roshni Mariana de Mateus %J Revista de Letras %D 2008 %I Catholic University of Brasilia %X The aim of this project is to analyze and understand the discourse of scientific popularization, by analyzing an article published in a widely-read magazine in the educational m¨¦tier: ¡°Einstein no ensino fundamental. Por que n o?¡± published by Nova Escola Magazine. We propose a reflection, under Michel P¨ºcheux¡¯s theoretical and methodological Discourse Analysis, about how a way of saying-distributing science to general readers is institutionalized. We also aim at analyzing how authorship takes place in the practice of a specific kind of writing, tracking the relation between the article and a Scientific Popularization Guide organized by SciDev.Net, i.e., between article and readereffect. %K Scientific popularization %K Discourse Analysis %K authorship %K reader-effect. %U http://portalrevistas.ucb.br/index.php/RL/article/view/30/61